Vercel v0 Pricing: Choosing Your Best Use Case
If you’re exploring AI-powered vibe coding tools for UI development, you’ve probably heard the buzz around Vercel v0. It promises to turn plain English prompts into clean, production-ready React + Tailwind components in seconds. But let’s cut to the chase: what does it actually cost to use v0, and is it worth it for real-world projects?
This guide breaks it all down with no fluff and no hype. We’ll unpack each pricing tier, explore when “Free” stops feeling free, and show you what to expect as your usage grows.
Vercel v0 AI Pricing
Whether you’re building a side project or scaling with a team, Vercel v0 offers multiple pricing tiers to match your needs. Here’s a breakdown of each plan and what you get with it.
| Plan | Cost | Best For | Key Inclusions |
|---|---|---|---|
| Free | $0/month | Exploring and early testing |
|
| Premium | $20/month | Power users and solo developers |
|
| Team | $30/user/month | Fast-moving dev/design teams |
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| Business | $80–$100/user/month | Growing companies and startups |
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| Enterprise | Custom Pricing | Large organizations with security needs |
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Model API Pricing
For users who generate UIs via the v0 API, token-based pricing applies based on the model used.
| Model | Input Tokens | Output Tokens | Notes |
|---|---|---|---|
| v0 Agent | $1.5 per 1M tokens | $7.5 per 1M tokens | Default model used on v0.app |
| v0-1.5-md | $3 per 1M tokens | $15 per 1M tokens | Available via v0 API only |
| v0-1.5-lg | $15 per 1M tokens | $75 per 1M tokens | High-power model, API-only |
| v0-1.0-md | $3 per 1M tokens | $15 per 1M tokens | Legacy API-only model |
Which Plan is Right for You?
Choosing the right v0 plan depends on how you work and where you are in your product-building journey. Each tier fits a specific type of user, so let’s break it down.
Free Plan
This is your go-to if you’re just exploring AI-powered UI generation. It’s ideal for testing prompts, playing with design ideas, or learning how v0 works without spending anything. You’ll hit daily message limits fast, so don’t expect to build full apps here but it’s great for early experimentation.
Premium Plan
If you’re a solo dev, designer, or indie hacker working on real projects, Premium is where v0 becomes truly usable. You get daily bonus credits, access to the API, and larger uploads, which means fewer blockers. It’s the right pick if you’re building regularly and want more flexibility without a team setup.
Team Plan
This tier is made for small teams moving fast. Shared credits, centralized billing, and team collaboration features make it easier to build together. If your workflow involves feedback, shared UI prompts, or cross-functional roles, Team helps keep everyone aligned inside v0.
Business Plan
If you’re running a startup or managing a growing dev team, Business brings in features that support scaling. With training opt-outs, more control, and better billing structure, it’s designed for small organizations that want performance with oversight. Go here when your team grows beyond a few core builders.
Enterprise Plan
This one’s built for large companies with strict security, support, or compliance needs. Features like SAML SSO, role-based access, and guaranteed SLA support ensure your team runs smoothly at scale. If you’re dealing with regulated environments or enterprise-level collaboration, this is the plan to consider.
Comparison with Alternatives: Vercel v0 vs Vitara.AI vs Base44 vs Bolt.new
AI app builders are evolving fast, but not all platforms offer the same value. If you’re exploring Vercel v0 alternatives, this comparison breaks down how Vitara.AI, Base44, and Bolt.new stack up so you can pick the right fit for your workflow and goals.
| Feature / Tool | Vercel v0 | Vitara.AI | Base44 | Bolt.new |
|---|---|---|---|---|
| Pricing (tier start / free option) | Free plan (UI only, frontend-focused) | Free tier (basic vibe-coding credits) | Free tier plus paid plans starting at ~$20/month | Free tier plus paid plans from ~$20/month (token-based) |
| Frontend Stack | React plus Tailwind for clean, modern UI components | React frontend with Supabase backend support | Full stack with UI, built-in DB, and backend logic | React with AI-assisted scaffolding and templates |
| Backend Support | ❌ Frontend-only, no built-in backend or database | ✅ Built-in backend, database, and authentication | ✅ Backend, database, authentication, and integrations | ✅ Via generated code, requires manual integration |
| Database Integration | ❌ No database or persistence support | ✅ Supports databases through backend tooling | ✅ Full support for database, authentication, and storage | ✅ Manual integration using exported code |
| AI Capabilities | Prompt-to-UI generation using React and Tailwind components | Prompt-to-full stack app with backend and database | Prompt-to-full stack app with logic, UI, and database | AI-assisted code scaffolding for frontend and backend |
| Code Export | ✅ Frontend code export only (React and Tailwind) | ✅ Full code export for frontend and backend | ✅ Export available for full app structure | ✅ Generated code fully exportable and editable |
| Deployment Options | Deploy to Vercel only | Built-in deployment and self-hosting options | Built-in hosting and infrastructure | Manual deployment via GitHub or preferred hosting |
| Ease of Use | Developer-focused and best for React developers | Balanced and developer-friendly with full stack options | Great for non-technical founders with minimal coding | Developer-centric and requires coding experience |
| Best For / Use Case | Frontend developers, UI prototyping, static projects | Startups, small teams, full stack MVPs | Makers, internal tools, lean MVPs | Developers needing control with AI acceleration |
| When It May Not Work | Not suitable for full stack apps or backend workflows | Overkill for static sites and simple landing pages | Limited customization at lower tiers and scaling constraints | Requires developer knowledge and not ideal for no-code users |
| Unique Strength | Clean UI output with a modern frontend dev stack | Full stack generation from a single prompt | True no-code platform with backend and hosting | Deep code control with AI-powered scaffolding |
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Conclusion
Vercel v0 offers a focused, AI-powered solution for fast and clean frontend development. With flexible pricing plans ranging from a free tier to enterprise-level support, it’s designed to serve everyone from solo developers testing ideas to teams building polished UI components. While it doesn’t cover fullstack needs, it shines for its simplicity, speed, and seamless Vercel integration.
Choosing the right plan depends on your goals:
Free is best for experimentation, Premium suits serious solo work, Team helps you scale with collaboration, and Business or Enterprise unlocks support and governance for growing companies. Review your workflow, budget, and project needs to find the tier that delivers the most value.
Frequently Asked Questions
1. What does a "token" mean on Vercel v0?
Vercel v0 charges based on tokens, not the number of prompts you send. A token is a chunk of text. It could be as small as a single character or as long as a short word.
There are two types of tokens:
- Input tokens are the ones used in your prompt.
- Output tokens are what the AI uses to generate your UI response.
The more detailed your prompt or the more complex the output, the more tokens you use and the faster your credits are consumed.
2. How can I purchase credits on Vercel v0?
If you run out of your monthly included credits, Vercel v0 lets you buy on-demand credits directly from your dashboard. You’ll see an option to purchase more when your usage nears the limit or hits zero.
These credits are prepaid and get used only when your monthly quota is exhausted. They give you more flexibility without having to upgrade your plan right away.
3. When do additional purchased credits expire on Vercel v0?
Purchased credits on Vercel v0 do not expire at the end of the billing cycle. They roll over and stay in your account until you use them up.
These credits are only used after your included monthly credits are depleted, so they act as a backup. It's a flexible system that helps avoid disruptions without wasting unused credits.
4. What if I already have a Vercel account? Can I use it with v0?
Yes, if you already have a Vercel account, you can use it to sign in to v0 directly. There's no need to create a new account.
5. How do I cancel a Vercel v0 plan?
To cancel a Vercel v0 paid plan, go to your Vercel dashboard and navigate to the Billing section. From there, you can downgrade or cancel your subscription.
Once canceled, your access to paid features will end at the conclusion of the current billing period. You won’t be charged again unless you reactivate the plan.
6. Why does Vercel v0 use so many input tokens even when my prompts are short?
Even short prompts can result in high token usage because v0 adds system-level instructions behind the scenes. These help guide the model to produce structured, high-quality UI code.
7. Does Vercel v0 offer discounts for students?
Yes, Vercel v0 offers discounts for eligible users, including students. To apply, you’ll need to contact their support team with proof of eligibility. If approved, you'll receive a discount on select paid plans. It’s a great option if you're learning or building on a limited budget.
